Aston Martin has been honored with a King’s Award for Enterprise, recognizing its innovative approach to combining handcraft with cutting-edge technology in creating bespoke leather interiors. The luxury carmaker has patented a unique perforating and quilting technique, enhancing decorative finishes and promoting cooling functions in its ultra-luxury leather seats. This proprietary manufacturing technology allows customers to personalize their Aston Martin with bespoke patterns of perforated holes, a feat impossible with traditional methods.

Lawrence Stroll, Executive Chairman of Aston Martin, expressed pride in the company’s commitment to innovation, emphasizing the recognition of their craftsmanship and the quality of bespoke interiors. The prestigious King’s Awards for Enterprise, formerly known as The Queen’s Awards for Enterprise, mark the highest recognition for UK businesses. Aston Martin’s receipt of this award for the third time underscores its dedication to excellence and innovation since 1998.”

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