April 6 and 7, 2024 will go down in Automobili Lamborghini heritage. It was all through these two days that the to start with edition of Lamborghini Arena took spot at Imola Circuit, an occasion organized to celebrate the Sant’Agata Bolognese tremendous sports car or truck maker. The function brought jointly the environment of Automobili Lamborghini in a person place at the very same time, honoring the enthusiasm and successes of the model and celebrating earlier and current, often with an eye to the future. In the course of the two-day event, attendees had been specified the likelihood to interact with the carmaker&#8217s innovations and obstacle on their own by driving, equally in actuality and nearly, the several products that sped down the track of the Santerno circuit for the duration of the occasion, as nicely as the probability to satisfy some of Lamborghini&#8217s associates at the stands in the circuit paddock.

Much more than 6000 individuals and 380 autos: just some of the numbers from the function, which was open to customers, fans, brand name lovers and personnel to knowledge Lamborghini firsthand.

Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, remarked: “Lamborghini Arena is a celebration of the love and passion that men and women have for our model. We are definitely proud to have staged such a exceptional event, which arrives at a pretty exclusive time for our organization, next previous year’s 60th anniversary celebrations and in the 2024 12 months that coincides with the hybridization of the full range. We want to share times that are so crucial to us with our lovers, and the aim is to provide collectively the full Lamborghini local community in just one position at an celebration that is genuinely open up to everyone, from consumers and fans to staff members. These two days were being fully committed to Lamborghini fashion, a thing we are really very pleased of.”

Life style Village: all items Lamborghini in one area

Lamborghini Arena was an occasion comprehensive of initiatives involving the total enterprise in all its sections, highlighting its determination to innovation and excellence. In line with this custom, the Sant’Agata Bolognese company has usually been related with condition-of-the-artwork style and design, and so the competition had to have an space devoted to Lamborghini Centro Stile. In this article, site visitors had the chance to admire the primary sketches that gave rise to the most recent designs and to recognize the designers at work in making the iconic lines and angularity common of Lamborghini, staring from a straightforward blank web site. On the issue of style and design, the Automobili Lamborghini Museum brought with each other a assortment of artworks in the hospitality spot, commissioned in 2023 from artists from all about the world, embodying the brand’s spirit and adrenaline and celebrating the company’s 60th anniversary.

Lamborghini Accessori Originali had a stand at the event and, with each other with Akrapovič, entertained website visitors with a demonstration of auto exhaust set up with the prospect to hear to their unmistakable sound. The Automobili Lamborghini R&D office also made available an unique experience via its Garage Excursions, for the duration of which experts, collectively with enthusiasts, were being equipped to delve into new technical details of the cars and trucks, as perfectly as take a look at new and critical insights into the Tremendous Trofeo system. Of training course it was the vehicles that ended up the undisputed stars of the occasion, with a Parade of 352 Lamborghinis on the Imola Circuit observe on Sunday, forming a person of the most considerable and remarkable parades in the company’s background.

With each other with Automobili Lamborghini, the many companions of the Sant’Agata Bolognese carmaker presented a lot of actions made for all ages and requires. A kids’ spot supplied young children interactive ordeals designed in collaboration with LEGO Italy and the prospect to “take to the track” on the Lamborghini and Ducati kids’ observe. Activities for grown ups bundled the Ducati Desert X and Multistrada take a look at drives alongside Imola’s town streets. Amongst the a variety of things to do supplied by Lamborghini companions, Tod’s presented an space the place it was achievable to personalize the iconic Gommino loafer produced with Automobili Lamborghini and formally presented in January, thanks to the techniques of an artisan from the Marche organization. Pirelli attended the celebration with a stand that includes a choice of its items homologated for the Lamborghini Urus, where an qualified was on hand to supply information and facts and assistance regarding the tires. O2H brought two cryochambers to the circuit to consider out, which involved overall immersion of the body at temperatures of up to -140 °C / -220 °F. The hospitality place was enriched by an ambient fragrance dedicated to Automobili Lamborghini made by Culti MilanoLavazza coffee made available moments of high quality rest and refreshment, while MR Selection displayed 1:8 scale versions of the most iconic cars. Gillette Labs was also current with a stand, where it showcased its solutions with items for company, accompanied by an interactive obstacle in retaining with the concept of the day: to park a radio-managed truck in between two Lamborghini model cars. Prizes were being provided to the profitable individuals.

Revuelto Ad Personam for Lamborghini Arena: the greatest expression of the personalization method

Soon after the first working day on the monitor, on Saturday 6 April Social gathering Night was held at Bologna Fiere exhibition heart: an evening of fun in whole Lamborghini model, with songs from the electronic band World Funk. As component of the night, a symbolic automobile was introduced which, as very well as celebrating the celebration, as soon as all over again targeted consideration on the Automobili Lamborghini personalization plan: the Revuelto Ad Personam for Lamborghini Arena. This one of a kind vehicle stands out with its livery and distinctive fittings, created through the exceptional Lamborghini Advertisement Personam section, which lately opened its new studio at the Sant’Agata Bolognese headquarters. The exterior of this particular automobile capabilities contrasting colours with new carbon fiber aspects that generate a putting visual result. The bodywork is painted in Grigio Hati (gray) with information in Verde Scandal (eco-friendly) that accentuate the car’s reduced line, roof, mirror caps and rear diffuser surrounds, all combined with the Verde Chiaro (light environmentally friendly) of the brake calipers. At the rear, the environmentally friendly, white and crimson shades of the Italian flag embellish the underside of the adjustable rear spoiler. The hood is crisscrossed by two racing-type stripes in Nero Noctis (black), bringing out the effectiveness character of the V12 hybrid plug-in tremendous sporting activities car or truck. The Advertisement Personam Studio had its have stand at the Lamborghini Arena function, exactly where it showcased its innovations. Working with Digital Reality technologies and a headset, consumers enjoyed an immersive practical experience as if they had been in the Advertisement Personam Studio in Sant’Agata Bolognese.

Super Trofeo at the Imola circuit with Squadra Corse

Lamborghini Arena also hosted the official checks for the 16th edition of the Lamborghini Tremendous Trofeo Europe. A lot more than 30 Lamborghini Huracán Tremendous Trofeo EVO2 vehicles from each and every corner of the continent took to the Santerno observe. Drivers and teams experienced the prospect to perform tests on the same track that will host the initially spherical of the time on 20 and 21 April, at the identical time as the prestigious FIA WEC race weekend. Due to the fact the inaugural 2009 season, the Lamborghini Tremendous Trofeo celebration has develop into one particular of the most preferred and aggressive global 1-make championships, solely managed and structured by Lamborghini Squadra Corse. Derived from the street car or truck of the similar identify, the Lamborghini Huracán Super Trofeo EVO2 is outfitted with a 5.2-liter the natural way aspirated V10 engine that delivers a power output of 620 CV. Essenza SCV12 hypercars also took to the tarmac at Imola Circuit. The most distinctive Lamborghini owners’ club was the star of 4 committed rounds on the observe about the two-day occasion, building a extremely particular event for all followers of the brand name to see and hear some of the 40 vehicles equipped with an 830 CV V12 engine created by Lamborghini Squadra Corse.

Much more than just engines. Padel at Lamborghini Arena thanks to the partnership with Babolat

A person of the most current developments offered at Imola was the announcement of the latest partnership between the Sant’Agata Bolognese carmaker and Babolat, the French sports gear provider for tennis, padel, badminton and squash. The prototype of the initially BL001 racket, which will be produced as a quite constrained series of 50 models, was introduced on the Saturday by Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, and by Éric Babolat, CEO of Babolat. Spectators had the exclusive prospect to observe an exhibition match on the padel courtroom established up for the celebration in between experienced gamers, together with Juan Lebrón Chincoa and Miguel Semmler. The technological idea and design and style of the BL001 was the result of nearly 6 months of near collaboration involving the Babolat and Automobili Lamborghini R&D teams. The BL001 is made working with an extremely-specific and entirely artisan approach, with checks carried out on court and in the laboratory by specialists from the French enterprise. The racket was designed using the exact same tools, method and components used for the production of cars at Sant’Agata Bolognese.

From previous to potential: a dive into tradition with Polo Storico

As perfectly as getting a celebration of the company’s current and long term, Lamborghini Arena also offered an option to showcase the superb history of the brand by many of the Sant’Agata Bolognese carmaker’s most iconic versions like the Miura, Countach and Diablo. Lamborghini Polo Storico, with its possess stand at the party, is the office that preserves the company’s heritage as a result of the management and analyze of the business archives, as well as restoration and certification of basic Lamborghini models up to the Diablo. As perfectly as exhibiting a not long ago accredited 1998 yellow Diablo VT Roadster with Nero Torpedo (black) interiors, Lamborghini Polo Storico completely showcased a Lamborghini Formula 1 vehicle at the Imola Circuit, connecting the historical past of the Sant’Agata Bolognese carmaker and the circuit internet hosting the celebration.

E-Sporting activities: the virtual spirit of Automobili Lamborghini

Lamborghini generally celebrates the earlier with an eye to the future and innovation. With this philosophy in thoughts, a stand committed to E-Sports was supported by Moza, an Automobili Lamborghini companion and environment leader in the improvement of simulation products. Around the two times, admirers experienced the virtual emotion and adrenaline of driving a Huracán Tremendous Trofeo EVO2 on the Imola track many thanks to five professional simulators. The achievements of the E-Sports Lamborghini Super Trofeo championship and the enthusiasm of the Arena crowd showed Lamborghini’s commitment to the environment of gaming. This repeatedly rising sector signifies a new frontier for motorsport, which Lamborghini proceeds to take a look at with innovation and passion.

This very first edition of Lamborghini Arena celebrated the enterprise in all its facets, sharing the brand’s passion and excellence with the numerous men and women who flocked to this historic very first-time celebration.

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